--- title: "Wave Person-Level Marketing Intelligence & RevOps Architecture | Tidal RevOps" description: "Wave tells you who to reach, what to send, and when, writes it to your CRM, and proves the change against a control group. Plus principal-led RevOps consulting." canonical: https://tidalrevops.com/ updated: 2026-10-15 image: https://tidalrevops.com/wave/wave-og-image.png --- Tidal Wave · Person-Level Marketing Intelligence # Your data already knows how to convert your pipeline. Let Wave unlock it. Wave reads the engagement data you already have, works out who to reach, what to send, and when, and writes the answer into your CRM. Then it proves what changed, against a control group, in your own numbers. [Request a demo] [Explore the platform](https://tidalrevops.com/wave) [Want Wave prepared, implemented, and operated for you? Consulting & managed services ] _Illustrative product screenshot with sample data._ The Wave Platform ## Four areas. One path to pipeline. Wave turns the content you already have and the data you already own into four outcomes you can take to the board. ### Content Inventory Get more from the content you already have. Every asset in one inventory, with the gaps named, so you know exactly what to create next. [Explore Content Inventory ](https://tidalrevops.com/wave/content-inventory/) ### Affinities Reach every buyer the way they want to be reached: the format, channel, and timing each person prefers, trained on inbound behavior, not send history. [Explore Affinities ](https://tidalrevops.com/wave/affinities/) ### Buyer Groups See the whole buying committee — and who's missing from the deal. Seated from your CRM, so Marketing and Sales run the same play. [Explore Buyer Groups ](https://tidalrevops.com/wave/buyer-groups/) ### Journey (Curriculum) Turn engagement into pipeline you can prove. A curriculum for every seat, measured against a control group. [Explore Journey (Curriculum) ](https://tidalrevops.com/wave/journey/) Consulting & Managed Services ## Wave predicts. We make it operational. Wave writes person-level predictions to your CRM. It doesn't clean the inputs, wire the routing, or build the motions that turn those predictions into pipeline. We do. We prepare your stack for Wave, implement it cleanly, and operationalize the outputs, so the intelligence moves your number instead of sitting in a CRM field. Phase 01 · Prepare ### Get your stack Wave-ready. Wave is only as sharp as the data it reads. Before onboarding, we audit and fix the inputs: content taxonomy, UTM and tracking discipline, Marketo and CRM hygiene, and your lifecycle model, then stand up a clean Snowflake view or file source Wave can read. You start with data Wave can trust, not garbage predictions six weeks in. **Includes** Data & taxonomy audit · UTM and tracking cleanup · Marketo & CRM hygiene · Snowflake or file source setup Phase 02 · Implement ### Stand Wave up inside your stack. Read-only onboarding, tenant configured to your taxonomy, writeback fields mapped and approved, and every extraction QA'd against your content. The lift holdout goes on from day one. No rip-and-replace, and your MAP stays sender of record. You get predictions you can defend, wired to properties your campaigns can act on. **Includes** Onboarding · Taxonomy mapping · Writeback field design · Extraction QA · Lift-experiment setup Phase 03 · Optimize ### Turn predictions into pipeline. This is where the intelligence earns its keep. We build the routing on buying-group roles, the campaigns and nurtures on channel, format, and timing predictions, built in Marketo or HubSpot, the plays and send calendar, and the reporting that proves the lift. Ongoing, so the models and the motions get sharper every cycle. On a prior consulting engagement at Intuitive Surgical, operationalizing AI scoring this way lifted MQL-to-SAL conversion 18%. **Includes** Buying-group routing · Prediction-driven campaigns · Play & cadence build · Lift reporting · Governance Marketo-First ### Run Marketo? This is home turf. We're led by a Marketo Certified Expert, and Marketo is first-class in both our practice and the Wave roadmap. Wave writes to HubSpot today, with Marketo writeback next, so if your stack runs on Marketo, you get the team that bridges your MAP to Wave and builds the motions inside it. Marketo Certified Expert [Start with a Wave readiness review] Not on Wave yet? We also take standalone Marketing Ops and RevOps engagements, Marketo builds, attribution, lifecycle architecture, and stack integration, with no product attached. [Scope a standalone engagement →] Consulting practice · not Wave customers ## Prior client work by our founder The logos and numbers below are from Eric Rex's marketing-ops and RevOps consulting engagements, delivered before and alongside Tidal RevOps. They are consulting outcomes, not Wave results: Wave is at design-partner stage and has no enterprise customers today. [See what Wave does and does not claim →](https://tidalrevops.com/wave/trust/) ### Clean Architecture. Compounding Returns. What those engagements produced when the foundation was right. 2x Marketing Efficiency via: - Platform Refinement - Process Improvement - Headcount Reduction 30% Improved Pipeline Velocity via: - Strategic Team Alignments - Operational Model Updates - Optimized Data Architectures 10% Uplift in Validated Attribution via: - Data Paper Trails - Defendable Modeling Platforms - E2E Channel Tracking 5x Scaled Operations **Zero Defects.** via: - Project Management - Data Integrations - Efficient, Capable, and Scalable Systems 5 Enterprise Consulting Clients including: - Cisco, Dell, Verizon - Intuitive Surgical, Webex - Regulated, Audited Environments 20 Mid-Market Consulting Clients across: - SaaS & B2B Tech - Healthcare & Life Sciences - Financial & Professional Services 80+ Nurture Campaigns **Audience-First Design.** spanning: - Acquisition & Onboarding - Re-engagement & Win-Back - Cross-Sell & Expansion 100+ Integrations including: - CRM ↔ MAP Syncs - Enrichment & Intent Data - Custom APIs & Webhooks Figures come from individual consulting engagements and are specific to those environments. They are not benchmarks, not guarantees, and not measurements of Wave. Engagement Framework Three ways to bring Wave in, matched to how much you want operated for you. Wave Readiness Review ### 1 to 2 weeks, fixed fee. Deliverable: a diagnostic on how ready your data, taxonomy, and CRM are for Wave, plus a prioritized prep plan. Runs as a standalone architecture review too. [Book a readiness review] Implementation & Activation ### 4 to 12 weeks, scoped SOW. Deliverable: Wave stood up and operational. Onboarding, writeback mapping, buying-group routing, and your first prediction-driven campaigns, live in your stack. [Scope an implementation] Managed RevOps + Wave ### Ongoing, monthly retainer. Deliverable: We run the motions on top of Wave. Routing, plays, cadence, reporting, model tuning, and governance, sharper every cycle. Available as standalone fractional MOps leadership. [Discuss a retainer] Every engagement also runs without Wave for teams that just need senior MOps and RevOps horsepower. The Face Behind the Strategy ## Meet Eric Rex. Eric has spent his career inside the marketing operations of some of the world's most demanding enterprises: Cisco, Dell, Verizon, Intuitive Surgical, and Webex. Enterprise taught him how to run systems that hold up under scale, scrutiny, and regulation. Midmarket taught him how to move fast, experiment aggressively, and compound gains without a fifty-person team. Tidal RevOps combines both. We build revenue engines that growing companies actually need: architected for scale, shipped at the pace of the business, and measurable from day one. Marketo Certified Expert. 15+ years. Built MOps from zero more than once. [Book a 20-minute architecture review] Why Tidal ## What Sets Us Apart 01 ### Enterprise DNA We've worked inside the complexity of Cisco, Verizon, and Intuitive Surgical. We don't get intimidated by scale. We thrive in it. 02 ### Marketo-First Expertise Deep Marketo knowledge paired with a full MarTech systems perspective. Not generalists. Specialists. 03 ### AI-Native Approach We've shipped AI in production MOps environments, not slide decks. From documentation enrichment at scale to intelligent automation, we bring hands-on experimentation, not just a point of view. Industries ## Sectors We Serve ### Medical Device ### SaaS ### Financial Services ### Enterprise We operate at the intersection of **complexity and scale**, where most agencies tap out. Contact ## Let's Talk About Your Stack. Enterprise architecture challenge or AI experimentation. Book a 20-minute architecture review and we'll figure out if there's a fit. Whether you're consolidating a fragmented stack, building lifecycle infrastructure, or ready to run real AI experiments in your MOps environment, the first call is a conversation, not a pitch. [eric@tidalrevops.com] [Book a Discovery Call](https://meetings-na2.hubspot.com/erex) **Principal-led.** No junior hand-offs. You work directly with the architect. Client Spotlight ###