Tidal Wave · Person-Level Marketing Intelligence

Your data already knows how to convert your pipeline. Let Wave unlock it.

Wave reads the engagement data you already have, works out who to reach, what to send, and when, and writes the answer into your CRM. Then it proves what changed, against a control group, in your own numbers.

Request a demo Explore the platform

Want Wave prepared, implemented, and operated for you? Consulting & managed services

Four outcomes · one account

Content

Get more from what you have

2026 RevOps BenchmarkReport

Pipeline VelocityWebinar

3 gaps detected →

Engagement

Reach them how they want

FORMATCHANNELTIMING

ABM

One play, both teams

JAPTMR?

Economic Buyer unfilled

Revenue

Pipeline you can prove

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▲ TRENDING UP

Content → people → preferences → motions → pipeline — on one board

The Wave Platform

Four areas.
One path to pipeline.

Wave turns the content you already have and the data you already own into four outcomes you can take to the board.

Content Inventory

Get more from the content you already have. Every asset in one inventory, with the gaps named, so you know exactly what to create next.

Explore Content Inventory

Affinities

Reach every buyer the way they want to be reached: the format, channel, and timing each person prefers, trained on inbound behavior, not send history.

Explore Affinities

Buyer Groups

See the whole buying committee — and who's missing from the deal. Seated from your CRM, so Marketing and Sales run the same play.

Explore Buyer Groups

Journey (Curriculum)

Turn engagement into pipeline you can prove. A curriculum for every seat, measured against a control group.

Explore Journey (Curriculum)

Consulting & Managed Services

Wave predicts.
We make it operational.

Wave writes person-level predictions to your CRM. It doesn't clean the inputs, wire the routing, or build the motions that turn those predictions into pipeline. We do. We prepare your stack for Wave, implement it cleanly, and operationalize the outputs, so the intelligence moves your number instead of sitting in a CRM field.

Phase 01 · Prepare

Get your stack Wave-ready.

Wave is only as sharp as the data it reads. Before onboarding, we audit and fix the inputs: content taxonomy, UTM and tracking discipline, Marketo and CRM hygiene, and your lifecycle model, then stand up a clean Snowflake view or file source Wave can read. You start with data Wave can trust, not garbage predictions six weeks in.

Includes
Data & taxonomy audit · UTM and tracking cleanup · Marketo & CRM hygiene · Snowflake or file source setup

Phase 02 · Implement

Stand Wave up inside your stack.

Read-only onboarding, tenant configured to your taxonomy, writeback fields mapped and approved, and every extraction QA'd against your content. The lift holdout goes on from day one. No rip-and-replace, and your MAP stays sender of record. You get predictions you can defend, wired to properties your campaigns can act on.

Includes
Onboarding · Taxonomy mapping · Writeback field design · Extraction QA · Lift-experiment setup

Phase 03 · Optimize

Turn predictions into pipeline.

This is where the intelligence earns its keep. We build the routing on buying-group roles, the campaigns and nurtures on channel, format, and timing predictions, built in Marketo or HubSpot, the plays and send calendar, and the reporting that proves the lift. Ongoing, so the models and the motions get sharper every cycle. On a prior consulting engagement at Intuitive Surgical, operationalizing AI scoring this way lifted MQL-to-SAL conversion 18%.

Includes
Buying-group routing · Prediction-driven campaigns · Play & cadence build · Lift reporting · Governance

Marketo-First

Run Marketo? This is home turf.

We're led by a Marketo Certified Expert, and Marketo is first-class in both our practice and the Wave roadmap. Wave writes to HubSpot today, with Marketo writeback next, so if your stack runs on Marketo, you get the team that bridges your MAP to Wave and builds the motions inside it.

Marketo Certified Expert

Start with a Wave readiness review

Not on Wave yet? We also take standalone Marketing Ops and RevOps engagements, Marketo builds, attribution, lifecycle architecture, and stack integration, with no product attached. Scope a standalone engagement →

Consulting practice · not Wave customers

Prior client work by our founder

The logos and numbers below are from Eric Rex's marketing-ops and RevOps consulting engagements, delivered before and alongside Tidal RevOps. They are consulting outcomes, not Wave results: Wave is at design-partner stage and has no enterprise customers today. See what Wave does and does not claim →

Clean Architecture. Compounding Returns.

What those engagements produced when the foundation was right.

Marketing Efficiency

via:

Platform Refinement
Process Improvement
Headcount Reduction

30%

Improved Pipeline Velocity

via:

Strategic Team Alignments
Operational Model Updates
Optimized Data Architectures

10%

Uplift in Validated Attribution

via:

Data Paper Trails
Defendable Modeling Platforms
E2E Channel Tracking

Scaled Operations

Zero Defects.
via:

Project Management
Data Integrations
Efficient, Capable, and Scalable Systems

Enterprise Consulting Clients

including:

Cisco, Dell, Verizon
Intuitive Surgical, Webex
Regulated, Audited Environments

Mid-Market Consulting Clients

across:

SaaS & B2B Tech
Healthcare & Life Sciences
Financial & Professional Services

80+

Nurture Campaigns

Audience-First Design.
spanning:

Acquisition & Onboarding
Re-engagement & Win-Back
Cross-Sell & Expansion

100+

Integrations

including:

CRM ↔ MAP Syncs
Enrichment & Intent Data
Custom APIs & Webhooks

Figures come from individual consulting engagements and are specific to those environments. They are not benchmarks, not guarantees, and not measurements of Wave.

Engagement Framework

Three ways to bring Wave in, matched to how much you want operated for you.

Wave Readiness Review

1 to 2 weeks, fixed fee.

Deliverable: a diagnostic on how ready your data, taxonomy, and CRM are for Wave, plus a prioritized prep plan. Runs as a standalone architecture review too.

Book a readiness review

Implementation & Activation

4 to 12 weeks, scoped SOW.

Deliverable: Wave stood up and operational. Onboarding, writeback mapping, buying-group routing, and your first prediction-driven campaigns, live in your stack.

Scope an implementation

Managed RevOps + Wave

Ongoing, monthly retainer.

Deliverable: We run the motions on top of Wave. Routing, plays, cadence, reporting, model tuning, and governance, sharper every cycle. Available as standalone fractional MOps leadership.

Discuss a retainer

Every engagement also runs without Wave for teams that just need senior MOps and RevOps horsepower.

The Face Behind the Strategy

Meet Eric Rex.

Eric has spent his career inside the marketing operations of some of the world's most demanding enterprises: Cisco, Dell, Verizon, Intuitive Surgical, and Webex. Enterprise taught him how to run systems that hold up under scale, scrutiny, and regulation. Midmarket taught him how to move fast, experiment aggressively, and compound gains without a fifty-person team. Tidal RevOps combines both. We build revenue engines that growing companies actually need: architected for scale, shipped at the pace of the business, and measurable from day one.

Marketo Certified Expert. 15+ years. Built MOps from zero more than once.

Book a 20-minute architecture review

Marketo governance across a Cisco reorganization.

Cisco Security's marketing and sales teams were working from different playbooks, misaligned on funnel definitions, which made pipeline reporting unreliable and conversion metrics impossible to trust.

Over 18 months, Eric served as the embedded strategic advisor across IT, Marketing, and Sales. He architected a unified funnel stage model enforced through system design rather than process agreements, giving Sales leadership data they could finally act on. He assessed the org structure and MarTech stack, recommended a consolidation strategy to leadership, and advised on the technical architecture to bring a fragmented multi-instance environment down to a single, rationalized stack. When a data compatibility issue surfaced in their attribution setup, he identified the root cause and guided the client to the right solution for their constraints and scale.

The revenue engine never went dark, not once, while three enterprise teams and an entire MarTech stack were restructured around it.

Cut lead response time 40% and scaled Marketo 5x without adding ops headcount.

Intuitive Surgical needed a MarTech stack that could move fast without cutting corners, in an environment where regulatory compliance isn't optional.

Eric expanded their MOps infrastructure from a single integration to 10+, each one fully built out, optimized, and purpose-fit for the data requirements of a large-scale medical device enterprise.

The result: a tightly connected, compliance-ready stack that actually gets used. Built to support the complexity of the business, not just check a box.

On-brand email templates embedded inside Verizon's MAP and CRM.

At Verizon's scale, brand consistency in outbound email isn't a nice-to-have. It's non-negotiable.

Eric built a new library of on-brand templates directly inside the MAP and CRM, giving teams a compliant, ready-to-use toolkit that removed the guesswork.

Every email going out now looks like Verizon. No exceptions, no rogue designs, no brand drift.

Three-way Marketo, Salesforce, and NetSuite sync powering Syncplicity lifecycle automation.

Dell EMC²'s Syncplicity division ran three critical systems (Marketo, Salesforce, and NetSuite), each owning its own data domain, but none of them connected. The gap meant manual data entry and list exports between systems. Automation wasn't possible. People were the integration layer.

Eric served as the architect for the Marketo side of a three-way sync across all three platforms. He designed how Marketo consumed data from Salesforce and NetSuite to determine what to communicate and when, and how Salesforce would consume Marketo engagement data to support sales and customer support processes in return.

The result: onboarding and renewal sequences that couldn't exist before were built and launched. Automated lifecycle communications running on clean, connected data across the full stack.

Your data already knows how to convert your pipeline. Let Wave unlock it.

Four areas.
One path to pipeline.

Content Inventory

Affinities

Buyer Groups

Journey (Curriculum)

Wave predicts.
We make it operational.

Get your stack Wave-ready.

Stand Wave up inside your stack.

Turn predictions into pipeline.

Run Marketo? This is home turf.

Prior client work by our founder

Clean Architecture. Compounding Returns.

1 to 2 weeks, fixed fee.

4 to 12 weeks, scoped SOW.

Ongoing, monthly retainer.

Meet Eric Rex.

What Sets Us Apart

Enterprise DNA

Marketo-First Expertise

AI-Native Approach

Sectors We Serve

Medical Device

SaaS

Financial Services

Enterprise

Let's Talk About
Your Stack.

Marketo governance across a Cisco reorganization.

Cut lead response time 40% and scaled Marketo 5x without adding ops headcount.

On-brand email templates embedded inside Verizon's MAP and CRM.

Three-way Marketo, Salesforce, and NetSuite sync powering Syncplicity lifecycle automation.

Your data already knows how to convert your pipeline. Let Wave unlock it.

Four areas.One path to pipeline.

Content Inventory

Affinities

Buyer Groups

Journey (Curriculum)

Wave predicts.We make it operational.

Get your stack Wave-ready.

Stand Wave up inside your stack.

Turn predictions into pipeline.

Run Marketo? This is home turf.

Prior client work by our founder

Clean Architecture. Compounding Returns.

1 to 2 weeks, fixed fee.

4 to 12 weeks, scoped SOW.

Ongoing, monthly retainer.

Meet Eric Rex.

What Sets Us Apart

Enterprise DNA

Marketo-First Expertise

AI-Native Approach

Sectors We Serve

Medical Device

SaaS

Financial Services

Enterprise

Let's Talk AboutYour Stack.

Four areas.
One path to pipeline.

Wave predicts.
We make it operational.

Let's Talk About
Your Stack.